When we take on a pay-per-click project, we dedicate ourselves to the continued maintenance and adjustment of the campaign to get the most value. Our PPC experts are not fond of the idea of setting up a campaign and letting it do its own thing; we are constantly tracking and monitoring how the campaign is performing in both the short-term and the long-term. Each of our campaigns is rigorously evaluated to get the most value for every keyword, landing page, and ad placement to ensure that we are reaching the right audience with the right approach.