Social media marketing offers business activities on social media platforms which can help businesses in attaining objectives in terms of brand awareness, website traffic as well as customer acquisition. This marketing is done through content in the form of videos, images, texts, community engagement and paid ads.
Digital marketing is an ever-evolving landscape and there’s always a room for improvement. There’s no sure shot experimented formula for any successful marketing strategy because of the constantly evolving nature of this field. Too many businesses go into social media marketing on an ad hoc basis. Businesses need to plan a strategy which they should be able to operate in a thoughtful and tested way. In case if you don’t, you may lag behind in the race of your competitors.
Below we are going to share some super social media marketing tips in order to make you win out over your competitors. Let’s begin!
First, Know What Each Social Media Platform has to Offer
Every social media platform offers different strategies. For instance, Twitter is best for word play for your business where you get to interact via retweets while Instagram promotes your products through beautiful images.
Make sure your marketing strategy should depict your brand’s purpose on all social media platforms in the right way. Here is a breakdown of what some of the major social media platforms have to offer.
- Facebook – Facebook is the platform which has gotten most of the traffic as compared to other social media platforms. Light and entertaining content in the form of videos and news works best for this medium.
- Twitter – As I mentioned earlier, Twitter is all about wordplay in the form of news and sharing your opinions and views is encouraged here. Retweeting and hashtags are key players on Twitter.
- LinkedIn – It works as a social hub for professionals where industry articles, to the point sentences and interesting data, is catered.
- Instagram – Pictures, quotes short videos do great on Instagram. It is best suited for visual brands.
- Pinterest –This medium supports visuals of all sizes unlike Instagram where you have to put pictures in a square frame, Pinterest supports square to infographic size images. People also look for inspiration here.
Posting Time Slots
The posting times play a vital role in capturing the audience. So, you must do proper research and find out when your audience is most active on social media so you can post content when it is the ideal time for your brand and ensure the utmost level of engagement. After doing some research, we have identified the top days and posting times on social media.
- Instagram – Monday, Wednesday, Thursday and Friday, between 11 am – 1 pm.
- Facebook – Wednesday, Thursday and Friday, between 12 – 4 pm.
- Twitter – Monday, Tuesday, Wednesday and Thursday around 12 pm.
- LinkedIn – Tuesday, Wednesday or Thursday between 5 and 6 pm.
Although, these are the prime times for posting. Do a little research on your own audience and see when they are most active. Joining these observations will allow you to identify accurately when your brand should be posting on each platform to assure that you interact with your target audience.
Incorporate Live Streaming
Going live on social networks has become a powerful tool Whether it’s Facebook, YouTube, Instagram, etc. It is rapidly gaining ground in the world of internet and social media marketing. You can go live anytime showing your business goods, or yourself in real-time and gain their trust. You may also take this opportunity to introduce a new product, run a Q&A, or share behind the scenes going on at your business! Incorporating a live streaming video strategy into your content campaigns is one of the finest social media marketing tips on can offer.
Online Reviews are Pivotal
When was the last time you looked for reviews before you wanted to shop something and be sure about it? That’s exactly what happens with others. Online reviews are pivotal for any brand. People believe in the word of mouth more than anything. So, ask your bona fide customers to leave positive reviews. Or you may also incentivize the new customers on leaving reviews. It is one of the best ways to give business more customers.
Utilize Facebook Messenger Chatbots
Facebook Messenger marketing is a new kind of email marketing. It has over a million monthly users which makes it a great tool for connecting with millions of existing and future customers. Smart brands are already enjoying its benefits. Furthermore, chatbots are a great help. They provide customers the prospect to get answers and/or interact instantly with the brand which makes feels very satisfied. Chatbots are the best assistants for businesses.
Video/Visual Content is a Winner
More than anything, visuals are catchy to the eyes. With the platform targeting to become a genuine hub for video streaming, its focus on video will only expand in 2019. Videos cater to the attention of users and keep them engaged. No matter the budget and resources, several things can be done to make video content attractive: whether it’s professionally filmed in the studio, deliberately informal on the mobile, stop motion or animation – it can work for businesses.
Most importantly, Facebook video is the best source of content that will boost your brand and align you on your way to success.
Influencer Marketing is Doing Great
This is the bandwagon you should rightly jump on. People these days are following influencers and consider their say in business or products. Influencer marketing is basically word of mouth of people who have a position in a certain niche, people follow them and form an opinion about a business or product depending on their review/opinion. They could be anyone from celebrities, Instagram users with a huge following and YouTube stars to well-known bloggers who help spread the word about your business or product through their social channels. Working with influencers will ramp up your visibility, strengthen the trust and recognition of your brand, help you generate leads and increase your revenue. Influencer marketing has a great ROI when performed intelligently and I suggest that you start focusing on the influencers as soon as possible. It is the kind of social media marketing one shouldn’t miss out.
Do Not Neglect Pinterest
Pinterest is among the most famous social platform which ranks as the third most popular social medium. Also, it is considered as the second most substantial search engine after Google in terms of visual search. Furthermore, it has the capacity to maximize ROI, website traffic as well as credibility and authority in your niche. Thence, don’t neglect it.